Creative Direction and Digital Marketing over VillageLighting.com
- Designed, developed, and managed products using the shopify platform
- Generated, maintained, and optimized digital marketing campaigns
- Increased qualified traffic through SEO optimization
- Improved user experience through redesigned site structure, leading to a 99/100 for mobile UX, according to Google Page Speed Insights
- Increased website page speed over 210% on mobile, and 250% on desktop devices
- Found route cause of high abandoned cart rate (over-priced shipping), and created a recovery email campaign leading to a 50% abandoned cart rate recovery
