Village Lighting Company

Creative Direction and Digital Marketing over

  • Designed, developed, and managed products using the shopify platform
  • Generated, maintained, and optimized digital marketing campaigns
  • Increased qualified traffic through SEO optimization
  • Improved user experience through redesigned site structure, leading to a 99/100 for mobile UX, according to Google Page Speed Insights
  • Increased website page speed over 210% on mobile, and 250% on desktop devices
  • Found route cause of high abandoned cart rate (over-priced shipping), and created a recovery email campaign leading to a 50% abandoned cart rate recovery

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